The first line of grooming products created just for men, Baxter of California was launched in Beverly Hills in 1965. Today Baxter of California has a new look and feel with updated packaging, exciting new imagery, new cutting-edge men’s products that target very specific skincare needs, and improved formulations that combine the trusted traditions of science with fine ingredients from nature. Ideal for all skin types, the high-tech assortment works alone or in tandem, providing men with intelligent skincare solutions to anti-aging, shaving, cleansing and basic skincare.
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